The Pillar that upholds the world is business. The world runs on the shoulders of business endeavours. No business engagements, no worldly existence. Infact, the world would become a desert. The world is a marketplace, only transactions are pivotal in it. What you trade in it determines what you grade in it. Life only answers to traders; not players. Those who do business in the world are those who enjoy the best of it—while those who joke in it often ends as mockery.
However, as crucial as business is… without sales, it’s dead! The soul of every business is sales. Without sales, a business is ghost—no matter how powerful you think it is. What your heart is to your life, is what sales is to your business. When your heart is not beating, then you’ll be panting—gasping for breath. Likewise when your business is not selling, you’ll be struggling — begging for survival.
Sales means your business is still breathing. The day your sales gets injured, then your business is in coma—lifeline. It only recovers the day you resume sales.Howbeit, as vital as sales is to our business, it doesn’t comes by magic nor luck. It only answers to strategies & hardwork. Advertisement is the fuel that ignites the fire of sales. No advert = Poor or No sales. Want more sales, run more ads.
Finally, it’s not enough to create or have great products or services — Yes! Those are crucial, but without adequate publication, I’m afraid to tell you—that business will not see the light of the day. As much as you pour resources (money, time, energy, attention, research etc.) into the production, manufacturing, creation blah blah blah, also pay rapt attention to Advertisement. Go in this thy might & See your business compete for No.1 spot at the top. Success all the way!
Watch out for our next post.
